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What an interesting week.
We have spent time polishing up our shiny new SEO service. Our search guru Joe can talk for Yorkshire about the bits and bytes of how to make sure our client’s web pages come right at the top of Google’s search results. We can advise exactly how and why our clients need to “massage” their web sites to rank top for “red-widgets” or whatever. It’s clearly going to be an exciting time with a number of clients already signed up.
But the really interesting thing isn’t the service per se. Now matter how good the SEO we offer the results we ultimately gain for a client will be primarily dependent on about 10 secs in the life of potential web visitors.
You want to buy let’s say a new chicken coop. You sit down in front of Google and type something into the search box. Only takes you 10 seconds, but in those 10 seconds your choice of search term decides which pages you will see and where you get your chicken coop from.
Leave aside all the techy mumbo jumbo, the page rank and “link juice” etc., the better we understand those 10 secs; the better we understand the psychology of the desire for a given product or service then the better we can ensure that the right pages, with the right content appear at the top of search results.
Back to marketing 101 really and buyer behaviour classes. ”Understand your customer better and you will sell more.”
Simple really. (Just not easy).