You are currently browsing the monthly archive for July 2011.
Benjamin Franklin once said: “It takes many good deeds to build a good reputation, and only one bad one to lose it.”
That may sound a bit dramatic, but essentially it’s true. Think of BP’s reputation before the ‘Deepwater Horizon’ disaster last year. It wasn’t so much the estimated 4.9 million barrels of oil that were spilt into the Gulf of Mexico that damaged its reputation; it was more BP’s response at the time of the crisis, specifically that of its chief executive.
Bell Pottinger North builds and manages better reputations for its clients and in today’s turbulent economic climate, this has never been more important. Despite the doom and gloom, UK plc is being advised to spend, invest and grow its way out of the economic crisis. In times of uncertainty and prudent spending, a brand’s reputation is key and offers the reassurance for consumers to spend in austere times.
The worrying thing though is that ‘trust’ seems to have been one of the victims of the downturn. Companies and organisations that have continued to invest in their brands, communicate effectively and build on effective credibility base will be best placed to survive and thrive in the future.
In the majority of sectors, credibility, trust and reputation is the core of your proposition. It’s vital then to protect this reputation no matter how squeezed the budget is. That’s exactly where PR can help – a clearly planned and targeted communications campaign will help to develop and protect a company’s reputation, giving its customers the trust they need to carry on spending and ensuring the maximum positive impact on the bottom line.
As Bill Gates once said: “If I was down to my last dollar of my marketing budget, I’d spend it on PR!”